Cookie-Jarring
Noun (informal)
Pronunciation
KOO-kee JAR-ing
IPA (International Phonetic Alphabet)
/ˈkʊk.i ˈdʒɑːr.ɪŋ/
Lexicographic Status
Culturally accepted term used in discussions of modern dating and digital communication.
Definition
Cookie-jarring refers to a dating behaviour in which a person keeps someone as a secondary romantic option while pursuing other relationships. The individual provides intermittent attention—such as messages, dates, or flirtation—to maintain the connection without committing to the relationship.
Cultural Context
The term emerged in discussions of modern digital dating culture, where dating apps and social media make it easier for individuals to maintain multiple potential partners simultaneously. Cookie-jarring is often discussed alongside related behaviours such as benching, breadcrumbing, and orbiting, which describe similar patterns of ambiguous or non-committal communication in contemporary dating environments.
Sources
Psychology Today
VICE
Forbes
Related Terms in The Women’s Archive
Ghosting
Soft Ghosting
Breadcrumbing
Zombieing
Situationship
Future Faking
Love Bombing